Uber wants you to get into an unfamiliar car with a total stranger. Those journeying to stranger pastures wont be left out in the cold either, as Uber promises to provide a discount even if a travelling companion cannot be found. Imagine reducing that cost by up to another 40 percent! Despite the economical advantages, the company acknowledges that UberPool could lead to potential awkwardness between passengers, calling it a bold social experiment. The launch follows an announcement from last year in which Uber stated it would roll out carpooling services where legal.