The Latest in IT Security

Say goodbye to privacy: How Nest might transform Google

15
Jan
2014

It’s no wonder some people are freaking out over Google’s $3.2 billion Nest Labs acquisition: it’s another step towards a future when Google has enough access to lives of high-income consumers to gain psychological insights that no company has ever possessed. Nest’s Learning Thermostat can track movements and activity of people in their homes, an ability no doubt improving by leaps and bounds. If you combine this with analysis of email and search patterns, as well as smartphone GPS mapping of movement outside the home, you get to an exceptionally sweet spot for building an intimate profile of not only current consumption patterns, but of likely future choices as well. Do you live alone and go to bed after 1:00 a.m., sleep in until 11:00 a.m. on the weekends,

Comments are closed.

Categories

FRIDAY, JANUARY 22, 2021
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments