The search engine in Apple’s iOS Maps definitely leaves much to be desired but 9to5Mac’s Mark Gurman reports that the company has made a key move that will make searches on the application much more reliable going forward. One of Gurman’s sources says that Apple has recently hired Benoit Dupin, the former vice president of Amazon A9′s Search Technology group, to work for “Apple’s search technology team for Maps, the iTunes Store, and the App Store,” which makes sense given his extensive background working in search for Amazon. Amazon, of course, is famous for its ability to help its customers find exactly what they want to buy and to even help them find things to buy that they never knew they wanted before.
Comments are closed.
