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Second UK daily enters Australia online news market, eyes Asia


By Jane Wardell SYDNEY (Reuters) – The world’s most popular internet newspaper, the Daily Mail, will join another British daily in the online Australian news business next year, as global publishers jockey for a prime position to tap into Asia’s growing English language readership. Even as local media groups slash editorial staff in response to dwindling advertising revenues, the Daily Mail is wading in on the heels of a successful online launch six months ago by left-leaning British newspaper The Guardian. News aggregator site BuzzFeed has also outlined plans for Australia while there are industry rumours that U.S. opinion and news site The Huffington Post is also interested. In their sights is a potential launch pad into an English-language readership in Asia of potentially hundreds of millions of people.

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