The hack was done through an API exploit that Snapchat was actually warned about months ago, when Gibson Security said there was a way to use Snapchats friend finder to get a large number of phone numbers and usernames relatively quickly. Snapchat didnt respond to that, so, on Christmas Eve, Gibson Security posted full instructions. Snapchat did respond to that, with a blog entry that dismissed Gibson Securitys concerns, saying it had implemented various safeguards to make the exploit more difficult to do.
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