For Leicas 100th birthday, ad agency Saatchi Saatchi put together this non-functional Leica model, to be assembled from a single flat plastic poster. Unfortunately, it was too expensive to distribute even the planned Brazilian promotional run, but Marcelo Ribiero, a designer at Saatchis Sao Paolo branch, has published a few photos and a video to show what the DIY Leica puzzle would have looked like. The result is a surprising take on the classic Leica shape, which turns out to be easier to assemble than you might think.
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