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Sharp focuses on cheaper 4K HDTVs, ‘Quattron’ pixel-splitting technology to stand out from the crowd

07
Jan
2014

It’s hard to differentiate between the flood of TVs announced at CES every year, and 2014 is no exception — Sharp has just announced a slew of new sets, with its new 4K TVs probably representing the most important addition to its lineup. That’s still a huge amount of money, but there’s no doubt that 4K TVs are slowly and surely becoming more affordable — back in September, Sharp announced a 70-inch 4K set that sold for $7,499.99. It’s new Quattron+ TVs take that sub-pixel arrangement to a new level — Q+ TVs actually split every single pixel in half, giving its 1080p sets a total of 16 million sub-pixels. We asked Sharp for more details on Quattron+, and the company told us that it essentially splits each of the four Quattron sub-pixels that make up a single pixel in Sharps TVs in half horizontally.

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