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Showrooming Happens, and It’s Overrated

22
Apr
2014

Most Amazon Customers Start and End at Amazon.com Consumer Intelligence Research Partners (CIRP) released analysis that indicates that rather than looking for items at a physical store, then buying them online, most Amazon.com customers started shopping at the Amazon.com website. 80% of customers that made a purchase at Amazon did not shop first at a physical store for their most recent item (see chart). Physical Retail Stores Where Amazon Customers Shopped First A significant percentage of Amazon buyers don’t shop around at all. They start their shopping at Amazon. …

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