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Showrooming Happens, and It’s Overrated


Most Amazon Customers Start and End at Consumer Intelligence Research Partners (CIRP) released analysis that indicates that rather than looking for items at a physical store, then buying them online, most customers started shopping at the website. 80% of customers that made a purchase at Amazon did not shop first at a physical store for their most recent item (see chart). Physical Retail Stores Where Amazon Customers Shopped First A significant percentage of Amazon buyers don’t shop around at all. They start their shopping at Amazon. …

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