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Siri blew a lot of people away when it was first introduced by Apple in 2011, but just about everyone who used it quickly realized just how limited the AI really was. Not much has changed for Siri in the years since, but now, according to Wired, several creators of Siri are trying to make an AI thats far more advanced — only theyre doing it outside of Apple at a new startup called Viv Labs. Their new AI is going by the name Viv, and it sounds as though they want it to be everything that iPhone users have always looked for from Siri: capable of understanding complex sentences, and able to actually get stuff done for you. Wired reports that Viv is designed to learn as it goes: every instance of Viv will be able to tap into a singular brain in the cloud thats been learning from every user, theoretically allowing it to tackle a wide variety of subjects.