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SketchFactor Lost Its Anti-Racial Profiling ‘Partner’ as Soon as It Launched

15
Aug
2014

Last week Allison McGuire and Daniel Herrington, two white millennials, unveiled SketchFactor, a crowdsourced app that lets people identify (and avoid) places where sketchy events have occurred, depending on ones potentially racist idea of what is or isnt sketchy. We never supported the app, Berry told The Wire this week. Million Hoodies supported the idea of a technology that could be used to document incidences of racial profiling, but he said we were never partners, and were not partners.  In fact, Berry said he first realized SketchFactor was claiming the partnership last Thursday, a day before the app launched, while he was on a conference call with SketchFactor co-founder Allison McGuire and The Wire.

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