The Latest in IT Security

Sky’s AdSmart brings targeted advertising to your TV

15
Jan
2014

As it turns out, Sky isnt prepared to sit and watch while its business get trashed by Google and chums. To get in on the targeted advertising game, the broadcaster is launching a new platform on its UK set-top boxes, called AdSmart. The system works by sending a library of clips direct to your Sky+HD box, which will run during ad breaks in live broadcasts in place of the standard national ads transmitted to everyone else.

Comments are closed.

Categories

FRIDAY, MARCH 29, 2024
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments