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Sky’s AdSmart brings targeted advertising to your TV

15
Jan
2014

As it turns out, Sky isnt prepared to sit and watch while its business get trashed by Google and chums. To get in on the targeted advertising game, the broadcaster is launching a new platform on its UK set-top boxes, called AdSmart. The system works by sending a library of clips direct to your Sky+HD box, which will run during ad breaks in live broadcasts in place of the standard national ads transmitted to everyone else.

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