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Technology groups from Samsung Electronics Co Ltd to Sony Corp are counting on wearable electronic devices able to hook up to the Internet, melding fashion and technology in what could be the next mass consumer trend. Theres a lot of noise about smartwatches, but you dont see them on peoples wrists, Francois Thiebaud, head of Swatch Group SAs Tissot brand, told Reuters in an interview at a watch fair in Basel. Family-owned Patek Philippe and La Montre Hermes, the watch unit of luxury goods group Hermes International SA, dont see smartwatches as a threat for their business, their heads said. Both Pateks Thierry Stern and Hermes Luc Perramond said their target market was different from the young buyers who might be looking for something to wear on their wrists.