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Snapchat made a secret acquisition to power its new video chat

03
May
2014

To help build and power its new cross-platform video chat service, Snapchat acquired software company AddLive, sources tell The Verge. Snapchat confirmed the deal to The Verge, saying We are excited to welcome the AddLive team to the Snapchat family. The deal went through several months ago, sources say, after Snapchat went on the hunt for companies with the expertise to handle the video platform it envisioned. Snapchats new video chat lets you initiate video chats within seconds across a great variety of smartphone hardware, which is no small feat.

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