Snapchat has just announced Geofilters, photo filters that are unlocked only when youre in a specific place or city. In a video announcing the feature, you can see filters for a specific coffee shop, Soul Cycle location, Disneyland, and a variety of neighborhoods like Malibu. Disneyland, in fact, is featured very prominently in the video, but a Snapchat spokesperson says that Disneyland, nor any of the other locations, paid to have their filter included in the app.
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