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Social networking site Wikia courts brands with new studio


Social networking site Wikia announced on Wednesday a new effort to attract more brands to its platform with the creation of Fan Studio. The idea behind the studio is to help advertisers connect with Wikia’s network of users, many of whom go to the site for entertainment and games. As part of the launch, gaming company Carbine Studios is using Wikia to roll out one of its forthcoming multi-player online games, called WildStar, for a large number of players. “One of the things that really struck us the most about Wikia is it’s a social universe for fans by fans,” said Mona Hamilton, vice president of brands at Carbine.

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