Making comments during a movie usually earns you the scorn of the audience, unless, of course, youre in a more social environment, trying to shout out zingers at the screen with friends. Companies have been trying to recreate that social experience in theaters for several years now, and apparently one social screen is seeing some success in China. According to The New York Times, theaters have been filling seats by running special screenings on what are known as bullet screens — screens that will display streams of text messages sent in by the audience.
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