Segas speedy blue video game mascot, Sonic the Hedgehog, is going to star in his own movie. The film, produced in collaboration between Sony, 22 Jump Street Producer Neal Moritz, and Japanese company Marza Animation Planet, will combine live action and computer animation to tell Sonics story. The mascots popularity peaked in that decade, when as the star of much-loved games on Segas Master System and Genesis consoles, he competed against Mario for cultural penetration. As Japanese company Sega pulled away from the hardware market after the release of its Dreamcast, Sonics star started to wane, and he began to appear in poorer games.