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Sony gets weird again with a PlayStation 4 homage to Daft Punk


After promoting the PlayStation 2 with duck-headed freaks and the PlayStation 3 with a terrifyingly anthropomorphic doll, youd be forgiven for being disappointed by Sonys run-of-the-mill juxtaposition of Lou Reeds Perfect Day for its PlayStation 4 ad. Luckily, theres still some life in Sonys marketing team, as demonstrated by its decision to turn an ordinary PS4 unboxing video into a Daft Punk parody. Rather than satiating the needs of unboxing fans with a methodical step-by-step look at whats inside, Sony instead places its much-anticipated console under a familiar spotlight in the same retro-futuristic server room used in the (Sony Columbia Records-produced) Random Access Memories unboxing. Like the Daft Punk video it clearly sends up, its unnecessarily over the top, but its an entertaining way to waste time while waiting for the PlayStation 4 to launch this Friday.

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