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Sony reportedly ditching pricey OLED TVs for cheaper 4K LCD sets

13
May
2014

More pixels and lower prices trump the blackest blacks for Sony, which is reportedly suspending its efforts to make OLED television sets. Those sets are markedly less expensive to produce, sell at lower prices, and already make up nearly half of the sets Sony plans to offer over the course of the next year. Sony has also been outgunned by rivals like LG Electronics and Samsung, which have simply moved faster and more aggressively with their OLED efforts. A report from The Wall Street Journal last December, in fact, noted that Sony and Panasonic had cancelled a partnership on OLED production, and were instead focusing on LCD-based systems, which were simpler to produce.

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