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Sony targets PlayStation growth in network services drive

26
May
2014

By Reiji Murai TOKYO (Reuters) – Sony Corp aims to step up sales of its PlayStation 4 game console to drive growth in its network services such as streamed games and video and recapture the momentum its hardware business has lost against rivals such as Apple and Samsung Electronics. Chief Executive Kazuo Hirai said on Monday that while Sonys flagship electronics division would put profit before sales volume as it tries to pull out of the red, games would be an exception as the company expands its reach in networks. We have to rigorously pursue install-base numbers, Hirai told a meeting with reporters at Sonys headquarters. The biggest driver for our network business will be the PlayStation 4, he said, adding that the network business, where sales jumped 70 percent in the year to March to 200 billion yen ($1.96 billion), would in turn be a key growth driver for the company as a whole.

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