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South America’s first Apple store opens in Rio

16
Feb
2014

Some 1,700 impatient shoppers lined up for hours Saturday for the grand opening of Apples store in Rio de Janeiro — the first official outpost in South America. First in line was Thiago Cuba, 31, who said he was looking forward to shopping at the glistening new computer store in a tony section of Rio — even though he was experiencing sticker shock. The price of Apple prices in Brazil continue to be very high, but gradually are coming down, Cuba told the O Globo newspaper. There are some (Apple products) here that are close to what they would cost in dollars, said Cuba, as he prepared to shell out hard-earned reales for a new printer, headphones, and some cell phone cases.

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