The Latest in IT Security

Spotify strikes marketing partnership with Sprint

30
Apr
2014

By Marina Lopes NEW YORK (Reuters) – Spotify announced on Tuesday its first partnership with a mobile carrier in an effort to boost subscriptions and get more people to listen to its online streaming music service. The deal with Sprint means that starting on May 2, Sprints customers will receive a free trial of Spotify. This is this is the biggest deal weve ever made, said Daniel Ek, chief executive of Spotify, referring to the number of consumers the partnership will reach and the level of marketing dollars put behind the partnership. The company offers to listeners a premium subscription service without ads for $9.99 per month.

Comments are closed.

Categories

THURSDAY, OCTOBER 17, 2019
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments

Social Networks