By Marina Lopes NEW YORK (Reuters) – Spotify announced on Tuesday its first partnership with a mobile carrier in an effort to boost subscriptions and get more people to listen to its online streaming music service. The deal with Sprint means that starting on May 2, Sprints customers will receive a free trial of Spotify. This is this is the biggest deal weve ever made, said Daniel Ek, chief executive of Spotify, referring to the number of consumers the partnership will reach and the level of marketing dollars put behind the partnership. The company offers to listeners a premium subscription service without ads for $9.99 per month.
Comments are closed.
