Amazing but true — Sprint’s “Framily” ad campaign has done little to stop subscribers from fleeing in droves. The Un-uncarrier last quarter reported losing another 245,000 contract subscribers and now it’s fallen behind T-Mobile and is now America’s fourth-largest wireless carrier. And how’s T-Mobile doing? Over the same period this year it added 1.5 million net customers, including a hugely impressive 579,000 branded postpaid subscribers. And as BTIG analyst Walter Piecyk points out, T-Mobile’s wireless service revenue grew by 8.1% last quarter while Sprint’s fell by 6.3%. So, things are looking pretty awful for Sprint, just as they have for years. Bloomberg is reporting, however, that Sprint may finally be waking up to the realization that ads with talking hamsters
Sprint again shows why it’s America’s worst wireless carrier
31
Jul
2014
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