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Sprint attempts to rewrite the T-Mobile merger as a boon for consumers

08
May
2014

Sprint hasn’t had any luck moving forward with its proposed acquisition of T-Mobile so far, but CEO Dan Hesse is doing everything he can to spin the merger as a beneficial for the market as a whole. In an interview with Bloomberg TV, Hesse claimed that a bigger No. 3 provider would force the top 2 to remain competitive, rather than continuing to compete in an unsustainable price war. “A stronger No. 3 will get one and two to react more aggressively so everybody benefits,” said Hesse. “If you are smaller, the big two do not react as aggressively.” It’s unlikely that Hesse’s impassioned pleas will convince regulators that merging the third and fourth biggest wireless carriers in the nation is a

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