By Marina Lopes and Carey Gillam OVERLAND PARK Kan./WASHINGTON (Reuters) – Sprint Corp on Monday unveiled a new pricing plan that offers customers 20 gigabytes of data and up to 10 lines for $100, doubling its data offerings, the latest in a string of price cuts and promotions sweeping the wireless industry. Sprints chairman, business tycoon Masayoshi Son, is betting new prices will revive a carrier hampered by an expensive network overhaul and rising competition. We are going to offer most competitive value for American consumers, Marcelo Claure, Sprints newly appointed chief executive told Reuters in an interview. The move comes after Verizon slashed prices for its unlimited talk and text plan and T-Mobile expanded its family plan to 6 lines and could signal more price cuts ahead for the industry as a whole.
Sprint cuts rates, CEO says more new plans to come
19
Aug
2014
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