Mark Zuckerberg himself is allegedly supervising the creation of Slingshot, Facebooks direct competitor to Snapchat. After a failed attempt to purchase Snapchat last year for $3 billion, it only makes sense for Facebook to try to eliminate the competition by creating a better product. Snapchat is one of the fastest growing social media apps, a clear competitor to both Facebook and Instagram. The new app, so far known as Slingshot, could be released as early as this month, according to a report in Financial Times.