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Sri Lanka published a mosquito-repelling newspaper

25
Jun
2014

Sri Lankas Mawbima holds the distinction of printing the worlds first mosquito-repelling newspaper, according to Core77. With the help of advertising agency Leo Burnett, the publication carried out a multi-step campaign in an attempt to help combat dengue, a mosquito-borne disease. Following that, Mawbima published a week-long series of educational articles detailing ways to combat the disease, before finally printing a special edition of the newspaper on World Health Day.

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