In December of 1989 Roger Ebert ended his review of Nintendo-produced Fred Savage film The Wizard thusly: The studio may have targeted kids who are Nintendo fans. But here the problem is that the movie doesn’t have much Nintendo in it, and some of that is wrong (when it’s announced, for example, that the third level of Teenage Mutant Ninja Turtles has been reached, the movie screen clearly shows the first level). “The Wizard” is finally just a cynical exploitation film with a lot of commercial plugs in it…it will disappoint just about everybody and serve them right for going in the first place.
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