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Steve Jobs email about Apple TV hints at subscriptions, apps, and a ‘magic wand’

05
Apr
2014

Apple co-founder Steve Jobs had grand ambitions to change the way people use TVs, and a new email correspondence between him and top executives a year before his death shows just how far that vision might have gone. In a 2010 email that goes over the topics for the top 100 — a secret meeting Apple has each year with its top employees to discuss strategy for the coming year — theres mention of Apple TV 2. That includes mention of 2011 being the holy war with Google. In this case, the Apple TV 2 presentation is described as an opportunity to discuss the companys plans to stay in the living room game and make a great must have accessory for iOS devices. Alongside the Apple TV mention, the full email (which you can read here) mentions plans to catch up to Google cloud services and leapfrog them, evidence Samsungs using alongside the holy war mention to paint Apple as a follower.

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