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Strange bedfellows: Microsoft could bring Android apps to Windows

12
Feb
2014

Of Microsoft’s many challenges in mobile, none loom larger than the app deficit: it only takes a popular new title like Flappy Bird to highlight what the company is missing out on. Windows 8 apps are also few and far between, and Microsoft is stuck in a position where it’s struggling to generate developer interest in its latest style of apps across phones and tablets. Some argue Microsoft should dump Windows Phone and create its own forked version of Android — not unlike what Amazon has done with its Kindle Fire tablets — while others claim that’s an unreasonably difficult task. With a new, mobile- and cloud-focused CEO in place, Nokias decision to build an Android phone, and rumors of Android apps coming to Windows, could we finally see Microsoft experimenting with Google’s forbidden fruit?

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