You could have divided the delegates at WPP Stream in Jaipur into two distinct groups. The first pronounced the word m-o-b-i-l-e as mo-bill and the second pronounced it as mo-bile. The mo-bill guys were giants in the digital ecosystem, the tech start ups and the digital analytics, listening and measurement companies. The mo-bile guys were from the brick-and-mortar creative agencies, the Indian digital agencies, the media agencies and the odd client who found the time and the inclination to be at Jaipur. Why did I find the time to go to Jaipur when I was neither in the mo-bill
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