A study that will make blindly loyal Android fanboys giddy with glee has found that a huge chunk of iPhone owners admit to being blindly loyal to Apple, willing to buy just about anything the Cupertino, California-based consumer technology giant slaps an Apple logo on. The study was conducted by SIMOnlyContracts.co.uk, and it involved polling 2,000 iPhone owners. About 60% of those polled admitted to having a “blind loyalty” to Apple and even more — 78% — said they “couldn’t imagine having a different type of phone” than an iPhone. Interestingly, however, just half of respondents said they were “really impressed” by Apple’s iPhone. In other words, they’re happy using a smartphone they’re not really impressed by simply because Apple made it.
Study: iPhone owners have ‘blind loyalty’ and will buy anything Apple makes
13
Feb
2014
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