There will be no shortage of outrageous Super Bowl ads on TV and the internet this weekend – as has been the case for the past decade. But this year, iPhone owners in the host borough of East Rutherford, New Jersey, and those in nearby New York City will be part of a whole new advertising playing field: pop-up alerts enabled by Apples iBeacon software, as the New York Times reports. Introduced along with iOS 7 last summer, iBeacons are Bluetooth-enabled text alerts that show up on an iPhone users screen when he or she moves within a close distance of a stationary wireless transmitter (called a beacon). For the Super Bowl, iBeacon notifications will only show up for those who have installed the NFL Mobile app.
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