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Surprise Snapchat experiment shares stories from the World Cup Final

13
Jul
2014

Snapchat may be best known for its ephemeral messaging, but the company is experimenting with a new way to share live events. Just hours before the World Cup final between Argentina and Germany, all Snapchat users were given access to Our Story — a collection of curated Snaps from users in Brazil. This isnt the first time that Snapchat has experimented with Our Story — it tested the feature during the Electric Daisy Carnival (EDC) music festival last month. In addition, representatives say that the company did not promote the feature in Brazil to encourage users to post to the Story.

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