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Swiss watchmaker Swatch isn’t afraid of the rise of smartwatches

11
Jan
2014

Popular Swiss watch maker Swatch says it’s not afraid of competing against smartwatches only with regular watches, even though more companies are creating their own such devices and other wearables that will offer smart features when connected to handsets and tablets. “The smartwatch is an opportunity for us, whatever happens,” Swatch Chief Executive Nick Hayek told Reuters in an interview. “If people who never used to wear anything on their wrist start wearing a so-called smartwatch, then we certainly can convince them quickly to try wearing a beautiful watch instead.” The company doesn’t plan to “fight fire with fire” though, at least not in the immediate future, as smartwatches may still be a tough sell for consumers. “We have all the know-how

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