John Legere — never a man to mince words — failed to deny that his company would be purchased by Sprint and corporate SoftBank this year, as has been recently rumored. In response to a question about the deal at T-Mobiles CES press conference today, Legere said, I can tell you that the T-Mobile brand, attitude, and identity is here to stay. That seems to suggest that a combined company would adopt T-Mobiles branding (and Legeres trademark tirades) rather than Sprints, whose identity is arguably fading fast as T-Mobile goes full-bore on all fronts with Legere at the helm. Sprint has recently launched its high-speed LTE-based Spark service, but T-Mobile CTO Neville Ray blasted it as being a commercial non-entity.
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