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T-Mobile’s rules for radicals

09
Jan
2014

I have no idea if T-Mobile CEO John Legere has ever read Saul Alinsky’s Rules for Radicals… but he’s sure acting like he has. Rules for Radicals, if you don’t know, was manifesto written by left-wing community organizer Saul Alinsky and has acted as sort of a handbook for political activists. The politics of the book itself are irrelevant, however, because its core insights can be applied to the business world as well as the political world. Once you skip past a lot of the political jargon, Rules for Radicals is basically a book about how smaller groups with fewer resources successfully win public relations battles against larger groups with more resources. I promise I won’t make this into one

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