Samsungs probably kicking back right now, shades on and cocktail in hand, thinking its pretty cool with its 85-inch HDTV prototype that can transform from flat to curved on a whim. LG, however, isnt at CES to watch Samsung score touchdowns from the sidelines, announcing its own 77-inch OLED set that goes from flat to curved on command. All LG needs now is a press conference, subsequent celebrity meltdown, and the two companies are even.
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