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Tencent launches Candy Crush game in China

16
Apr
2014

Chinese tech giant Tencent Holdings Ltd will launch a Chinese version of King Digital Entertainment Plcs explosively popular Candy Crush Saga game in China, as the UK-based mobile games maker looks to woo new users to support flagging sales in the United States and Europe. The web-based game, which involves lining up colorful candies, will roll out through Tencents Mobile QQ and Weixin platforms. Tencent has the largest mobile social network in China, King Digital Chief Executive Riccardo Zacconi said in a statement, adding that he hoped the tie-up would make Candy Crush as popular in China as in the rest of the world.

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