During todays Q4 earnings call with investors, CEO Elon Musk admitted as much, saying At first we saw a significant drop in demand, and we were quite worried about it. The trouble started last year, when Tesla was caught in an unlucky streak involving several high-profile Model S incidents. Throughout the ordeal, no drivers were ever seriously injured, and Musk staunchly defended the safety of Teslas prized EV — especially when compared to regular gasoline-powered cars. At the time, he accused some in the media of seeking to make a sensation out of something that a simple Google search would reveal to be false. Tesla did all it could to assuage car buyers; In the absence of social media, Im not sure we wouldve been able to correct this perception.
Tesla says fire controversy hurt demand, credits social media for spreading truth
20
Feb
2014
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