The parody music video is a staple of pop gender studies, but girl-focused toy company GoldieBlox is accused of crossing the line between commentary and commercial exploitation. In late November, the company posted a YouTube video taking aim at a homogeneous pink and pretty toy aisle, showing a trio of girls building a Rube Goldberg machine while singing a rewritten version of the Beastie Boys song Girls. But according to GoldieBlox, the band accused it of copyright infringement and called the unauthorized rewrite a big problem, leading GoldieBlox to preemptively ask for a court ruling on its legality. Like many of the millions of people who have seen your toy commercial GoldieBlox, Rube Goldberg the Beastie Boys, we were very impressed by the creativity and the message behind your ad, writes the band.
The Beastie Boys don’t want their music in this girl-power parody ad
26
Nov
2013
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