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The beer marketing dystopia has arrived in Colorado

05
Sep
2014

The town was called Crested Butte, Colorado. One day, the town government met the company Anheuser-Busch, the makers of the beer Bud Light. On Friday, the company will fly in 1,000 young adults for a weekend of spring-break-style revelry, a stunt designed to publicize Bud Light. When the filming starts, drinks will be unlimited, access to the main street will be restricted to people with company-issued bracelets, and beautiful, mountain-ringed Crested Butte will be rebranded as Whatever, U.S.A.

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