Why not take a break from the fire hose of Twitter and RSS and check out our weekly roundup of essential writing from around the web about technology, culture, media, and the future? Jason Cohen tells the story of Veronica Mars creator Rob Thomas and the resurrection of a cult TV show. Veronica Mars is in the public consciousness now in a way that it never was when it was on the air, he says. It used to be that one in fifty people would know what [Veronica Mars] is, and I feel like now it’s one in three people. Plus, he’s no longer automatically mistaken for the guy in Matchbox 20.