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The biggest threat to Windows: ‘People simply don’t care about it’

02
Jan
2014

If Windows ever dies out, it will likely go out with a whimper and not with a bang. Windows enthusiast Paul Thurrott worries that the biggest problem facing Microsoft right now is that Windows just isn’t as important to most consumers’ lives as it used to be and that app developers’ creative energies have shifted more toward iOS and Android. “Windows is in trouble because people simply don’t care about it anymore,” he writes. “It’s not outright hostility; there’s far less of that than the anti-Microsoft crowd would like to believe. It’s ambivalence. It’s ambivalence driven by the nature of ‘good enough’ mobile and web apps. It’s ambivalence driven by the allure of anytime/anywhere computing on tiny devices that are

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