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The company Apple ‘should fear most’ isn’t the company you’d expect

17
Feb
2014

When asked to name Apple’s top competition, most would likely rattle off names like Google, Samsung and Microsoft — massive, established technology giants that compete in numerous core areas of Apple’s business. These huge companies constantly play off of each other and always look to one-up rivals as they compete for consumer and enterprise business. According to one report, however, Apple should be paying particular attention to one company that most people might not have even considered to be a threat. Wired’s Marcus Wohlsen notes that while giant startups like Dropbox and Square focus on digital services, San Francisco, California-based Jawbone is building its reputation as a top-notch gadget designer. And having reportedly just raised a giant new round of funding at

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