When James Arthur Ray lifted the heavy tarp door and beckoned his devotees into a wood-frame dome, they obeyed. Tall and confident, Ray watched them enter one by one, more than 50 of them. Many had spent more than $10,000 to be there, in what Ray called his “sweat lodge.” It culminated five days with the self-proclaimed “catalyst for personal transformation” at Angel Valley Spiritual Retreat, a ranch near Sedona, Arizona.