Casual users are necessary breed of tech consumer. They are the dreamers of the end user crowd — the “what if” types who think about putting wings on a car or solar cells on their laptops. Their collective tech knowledge is usually based on what they’ve read on CNET. But they are a double edged sword. They drive designers to make the winged cars and solar laptops, yet they also don’t support the process innovation that comes with new designs. Essentially they don’t care how it’s done — just do it. So what’s the problem with just wanting cool stuff?