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The fate of Colorado’s weed industry rests on these chocolate bars


Bob Eschino’s Denver-based company, Medically Correct, makes a line of tasty looking white- and dark-chocolate bars called Incredibles that come in flavors like cookie crumble and toffee. Since pot went legal in Colorado last December, two deaths have been linked to an over-consumption of marijuana confections, and a raft of bad press has shone a spotlight on the surprisingly powerful punch such treats pack for the novice user. The issue isn’t that the pot goodies themselves can kill, but rather, as the recent, infamous New York Times op-ed by Maureen Dowd illustrates,  they can make you scarily high: I lay curled up in a hallucinatory state for the next eight hours. These types of stories, coupled with reports of children accidentally eating pot treats and being rushed to Colorado emergency rooms, have sounded alarm bells in the industry. Regulators in Colorado and Washington are requiring new, stricter packaging requirements for edibles.

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FRIDAY, JUNE 05, 2020

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