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The ‘I ♥ NY’ designer grades hipster beer labels

27
Mar
2014

Milton Glaser, creator of the I ♥ NY design and DC Comics famous bullet logo, knows what makes people respond to a design, even if they couldnt quite explain it themselves. And he knows beer — hes responsible for the branding identity of Brooklyn Brewery. So watching him critique competing small breweries bottle labels in The New York Times is absolutely fascinating, and we wish hed done more. Branding microbrews, he says, is an exercise in pretending to know less about design than you actually do, but its still very possible to get bad art wrong.

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