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The madness of HTC

07
Feb
2014

I’m still trying to wrap my mind around the trippy interview HTC’s chairman gave to Bloomberg this week. The comments made by Cher Wang can only be compared to Ed Zander’s legendary obliviousness in the fateful autumn of 2006 as he argued that betting everything on expanding the RAZR portfolio was the best route for Motorola. What HTC seems to believe is that it can rebound by a.) improving marketing, b.) launching smartwatches and c.) praying that the upcoming HTC M8 will click. If this seems disjointed, that’s because it is. This list of three points makes no sense on any level. First of all, HTC already made a huge bet on marketing last autumn. You know — the $1 billion

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